Senior Officer – Loyalty Products | Digital Banking Group | Job Opportunity 2025
July 7, 2025 by admin
Are you passionate about digital innovation and customer engagement in the banking sector? Allied Bank Limited (ABL) is inviting applications for the position of Senior Officer – Loyalty Products in its Digital Banking Group, based in Lahore.
This is a prime opportunity for candidates with a creative and analytical mindset who are eager to manage loyalty initiatives, enhance customer experiences, and drive digital product success in one of Pakistan’s leading banks. If you are looking to be part of the transformation in banking through digital customer retention programs—this is your time to shine.
Job Overview: Senior Officer – Loyalty Products
| Attribute | Details |
|---|---|
| Location | Lahore |
| Hiring Organization | Allied Bank Limited (ABL) |
| Salary Range | 80,000 – 150,000 Rs |
| Category | Digital Banking / Marketing |
| Job Type | Full Time |
| Qualification | BBA / MBA / Marketing / MIS / CS |
| Working Hours | 9 AM – 6 PM |
| Contract Type | Permanent |
| Newspaper | Dawn, Jang, The News |
| Release Date | 3 July 2025 |
| Last Date to Apply | 22 July 2025 |
Job Positions
- Senior Officer – Loyalty Products (Digital Banking Group)
Job Description: Senior Officer – Loyalty Products
| Job Title | Responsibilities |
|---|---|
| Senior Officer – Loyalty Products | Design, manage and optimize loyalty and rewards programs; collaborate with cross-functional teams; monitor usage analytics; improve customer satisfaction via digital platforms. |
Required Qualifications:
Bachelor’s or Master’s in Marketing, MIS, Business Administration, or Computer Science. Knowledge of customer lifecycle and digital tools preferred.
Key Responsibilities
- Develop and execute loyalty product strategies for digital banking customers
- Monitor redemption metrics, user engagement, and ROI of loyalty programs
- Collaborate with IT, UX, and marketing teams for seamless program integration
- Ensure product compliance with SBP, data security, and internal policy
- Prepare reports, dashboards, and insights for senior management
- Suggest improvements based on customer feedback and competitor benchmarking
- Maintain relationships with third-party vendors and platforms for program support
Educational Qualifications and Skills
- BBA / MBA / MIS / Marketing / Computer Science
- 2–4 years of experience in loyalty programs or digital product management
- Proficiency in CRM tools, SQL, and data analytics dashboards (Tableau/Power BI)
- Excellent communication and stakeholder coordination skills
- Creativity, attention to detail, and strong customer focus
Eligibility Criteria
- Pakistani nationality
- Valid CNIC
- HEC-recognized degree
- No criminal record
- Willingness to work full-time at Lahore Head Office
- Fluency in English and Urdu
Required Experience
- Minimum 2 years of relevant experience in loyalty management or digital products
- Prior banking, fintech, or e-commerce experience is a strong advantage
Required Documents
- Updated Resume / CV
- CNIC copy
- Educational documents (attested)
- 2 Passport-size photographs
- Experience certificates
- Any certification in CRM/Digital Marketing (if available)
Age Limit and Nationality
| Category | Age Limit |
|---|---|
| Senior Officer – Loyalty Products | 25 – 40 years |
Nationality: Pakistani (Lahore domicile preferred)
Salary Range
| Job Title | Monthly Salary (Rs) |
|---|---|
| Senior Officer – Loyalty Products | 80,000 – 150,000 |
Online Application Process
- Visit the Official Careers Portal: Go to Allied Bank Careers.
- Register or Log In: Use your CNIC and email to sign up or sign in.
- Search for Job Title: Select “Senior Officer – Loyalty Products” under Digital Banking Group.
- Complete Application Form: Fill out all relevant fields and upload necessary documents.
- Review & Submit: Ensure accuracy before submitting.
- Track Application: Use your login to monitor progress and updates.
- Check Email/SMS: Shortlisted candidates will be contacted for assessments/interviews.
Preparation Tips for Digital Banking Jobs
- Brush up on customer journey mapping and loyalty ecosystem trends
- Familiarize yourself with CRM tools and data visualization platforms
- Understand the digital banking landscape and customer segmentation
- Practice for case-based interviews focused on customer experience
- Stay updated on SBP digital banking regulations
Recruitment Process
- Online Application
- Profile Shortlisting
- Technical/Competency Test
- Interview (Panel-Based)
- Final Selection and Offer
✅ Contact Details – Allied Bank Limited
| Contact Info | Details |
|---|---|
| Bank Name | Allied Bank Limited (ABL) |
| Website | https://www.abl.com |
| Careers Page | https://www.abl.com/careers |
| careers@abl.com | |
| Helpline | 111-225-225 |
| Office Address | ABL Head Office, 3 Tipu Block, New Garden Town, Lahore, Pakistan |
| Postal Code | 54600 |
Final Note
Allied Bank is at the forefront of digital transformation, and as Senior Officer – Loyalty Products, you’ll be helping shape the future of customer engagement in banking. This is your chance to work on meaningful initiatives that drive both innovation and satisfaction. Apply today and join a team that values creativity, performance, and progress.